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Volvo is investing Rs 50 crore in the new plant which can build 1,000 buses a year on a two-shift basis. The 70:30 joint venture with Jaico Automobile Engineering will be styled Volvo India Bus Technologies.
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The cooperation between Volvo Buses and Business Sweden has paid off, and together with the positive growth potential in Southeast Asia, the prospect of a prosperous future is bright.Volvo is getting ready with its new bus body plant in Hoskote near Bangalore. “Many companies are willing to pay for sustainable products as they can see that it is good value for money,” Vandooren concludes. As politicians and entrepreneurs discover the value of quality products, the BRT solution is becoming increasingly popular. A crucial part has been to demonstrate that Volvo Buses possess the knowledge to build modern, sustainable and efficient public transport solutions with high ridership levels.Īnd the result? Well, Volvo Buses has found a mix of new private and governmental customers.
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In short, Business Sweden used a full range of resources to position Volvo Buses as a global leader and advisor on sustainable transport solutions. Other methods included focus studies and stakeholder studies, as well as market and industry insights. Using government to government approaches such as high-level visits, capacity building and stakeholder influencing, Business Sweden helped Volvo Buses to increase their chances of winning prioritized bus deals. “They invited us to participate in national trade delegations and arranged dedicated workshops and seminars in the relevant countries.” “Business Sweden has a vast network of local contacts in most of the countries we are expanding into,” Vandooren observes. To tackle these challenges, Volvo Buses turned to Business Sweden for support.
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In addition, a previous lack of regulations in many of these markets has created a non-sustainable industry dominated by minibuses and jeeps. The Southeast Asian markets are emerging as high-quality markets, but they used to be served by local suppliers offering products at a lower cost, but also of lower quality – and old habits die hard. The road to success is never without obstacles, of course. “Many countries are looking for better quality products and we can contribute with our durable commodities and services, offered at a premium price,” says Jan Vandooren, Urban Mobility Director at Volvo Buses. Jan Vandooren, Urban Mobility Director at Volvo Buses They invited us to participate in national trade delegations and arranged dedicated workshops and seminars. It is also robust and can help to lower pollution levels by reducing traffic congestion.īusiness Sweden has a vast network of local contacts in most of the countries we are expanding into. Together with a high level of urbanisation, there is an enormous need for quality urban transportation, as well as intercity transport.Ĭompared to many other types of transport, Volvo Buses’ BRT solution is both fast and cost-effective to implement. In order to succeed, it was necessary to break through the widespread habit in Southeast Asian markets of relying on local and cheaper suppliers.Ĭountries including India, China, Indonesia, the Philippines and Malaysia all have a strong GDP growth. The company’s bus rapid transit (BRT) solution, a cost-efficient system for public transport, has several features that can benefit the infrastructure of growing cities. The transport industry is no exception, and Volvo Buses were quick to pick up on these new opportunities. Fuelled by healthy economic growth and increasing urbanisation, there is currently a high demand for quality products and sustainable solutions. Many countries in Southeast Asia are in the midst of rapid transformation.